The studio were appointed to deliver a global re-brand of Capella Hotels & Resorts, following the Kwee family’s shift to sole shareholder.

Inspired by the family’s exciting ambition for the business, with new properties in the portfolio, we defined a brand positioning and architecture, providing the group with a new global identity and palette, with supporting location specific palettes comprising of colours and illustrations, creating a system for global and local communications.

The studio art directed film and photography of the flagship hotel in Singapore, shortly after delivered a new website design and continue to create branded
communications for the group.